An online payment gateway provides many benefits for merchants, including enabling them to:
• Quickly and securely accept all major credit cards, debit cards, and ACH payments
• Reduce overhead costs and increase sales
• Protect customer and business data with PCI compliant security
• Take advantage of management tools that include detailed reports, batching, voids, and returns
Merchants with an online payment gateway have the option of using a virtual terminal, ONLINE SHOPPING cart, and even smartphone applications to accept payments.
Virtual Terminal
A virtual terminal operates like a physical credit card terminal, except that this virtual solution allows merchants to manually input credit/debit card information on their computer to process the transaction. Unlike traditional credit card processing machines, a virtual terminal is more flexible, requires no hardware, and doesn't take up any business space. Virtual terminals are easy-to-use, adhere to all PCI compliance standards, and are typically more cost-effective. Since everything is done online, merchants don't have to spend money on physical credit card machines and other costly resources.
Just about any type of merchant can benefit from a virtual terminal. Mail order and telephone order (MOTO) merchants can use a virtual terminal to instantly process credit cards and other forms of payment. Home-based businesses can also use virtual terminals with an online payment gateway to process customer payments quickly and easily. They can also create detailed reports, which can simplify account management and tax filing.
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Online Shopping Cart
ONLINE SHOPPINGcarts make it easy for customers to shop on a merchant's website, add their items to the cart, and checkout through the website. Offering an ONLINE SHOPPING cart option makes a website more appealing and THE ONLINE SHOPPING experience more convenient for companies and customers alike. With the right merchant processing service and an online payment gateway, businesses can take advantage of benefits that include:
• Real-time processing - Receive customer payment quickly instead of waiting for several days
• Detailed reports- Easily observe customer buying trends so they can provide special offers on popular products and know how much inventory to keep on hand
• Order tracking - Let customers know the status of their orders and when they can expect to receive them
iPhone and Smartphone Apps
Some merchants want the ability to process payments while on the road, at events, or at other remote locations. Now they can by using an online payment gateway with an iPhone. Apps are synced to an iPhone or other smartphone through a merchant-sponsored application. When a customer presents a payment, merchants process that payment through their iPhone.
Merchants can authorize a charge on a credit card, process a customer's order, and even email receipts to customers without stepping foot in their office or accessing a computer. These on-the-go virtual terminals can increase sales revenue for companies with traveling sales teams or small businesses that meet customers at off-site locations.
See what an online payment gateway can do for your business by contacting the merchant payment processing specialists at CardFlex. Visit http://www.CardFlexNow.com or call 866.634.3044 to learn more about how your business can leverage an online payment gateway to start saving time and money while increasing productivity with a virtual terminal, online shopping cart, or iPhone.
Andy Phillips is the president and CEO of CardFlex, a leading provider of innovative merchant processing services and prepaid card solutions. A 28-year veteran of the payment processing industry, Andy leads the CardFlex team to help businesses of all types and sizes in a wide variety of industries reduce costs, increase sales, and better serve their customers with customized merchant processing services. CardFlex also provides an elite suite of prepaid card products that enable businesses to automate their payroll systems, significantly reduce costs, simplify reconciliation, improve employee satisfaction, and even create loyalty programs to increase revenues. Learn more about CardFlex's merchant processing and prepaid solutions by visiting http://www.CardFlexNow.com or calling 866.634.3044.
By :Andrew M. Phillips
Article Source: EzineArticles.com
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